European women seem to have a little secret, they don’t skimp on skin care.  Recently I heard an interesting statistic about European women vs American women regarding skin care and makeup.  Don’t quote me on the exact % but it’s something crazy like this: In reference to the money spent on skin care and makeup, Europeans spend 75% on skin care and 25% on makeup- Americans are the exact opposite with 25% on skin care and 75% on makeup.  I’m going to admit that these numbers are off for me.  I probably spend 10% on skin care and 90% on makeup!

AND IT GETS WORSE!  Studies show that French women spend more on facial skincare products than their neighbors in Italy, Spain, Germany or the UK. Overall, nearly two-thirds of French women — or 62 percent — use anti-wrinkle products. (In France, a girl will begin applying anti-aging creams as early as age 15.) Nica Lewis, Head Consultant Mintel Beauty Innovation, said “Facial skincare is clearly an important part of the beauty routine for French women and these figures confirm that. ” It’s a different story when it comes to makeup. Wearing too much, according to French women, makes you look old.  I AGREE! Makeup can and does age you!

Europe has banned 1,100 chemicals in cosmetics; the Food and Drug Administration in America has banned only ten. TEN!  can you believe that!  Cover Girl waterproof mascara contains the same ingredient (petroleum distillates, an oil by-product) as Dr. Scholl’s Wart Remover—both of which are illegal in Europe.

Let’s look at U.S. legislation and  European law:

The U.S. Federal Food, Drug, and Cosmetic Act defines cosmetics as products for “cleansing, beautifying, promoting attractiveness, or altering the appearance.”   Intentionally vague language allowing manufacturers to produce questionable merchandise without the risk of government interference.

The European Union Cosmetics Directive (EUCD) defines a cosmetic as “any substance or preparation intended to be placed in contact with the various external parts of the human body (epidermis, hair system, nails, lips and external genital organs) or with the teeth and the mucous membranes of the oral cavity with a view exclusively or mainly to cleaning them, perfuming them, changing their appearance, and/or correcting body odours and/or protecting them or keeping them in good condition.”

The EUCD mandates that products “must not cause damage to human health when applied under normal or reasonably foreseeable conditions of use.

And if you say this to an Aesthetician or someone in the skin care business, I’m sure they wouldn’t be shocked.


MAKEUP OS AGING!  that’s why it’s so important to wash your face before going to bed.

MAKEUP IS PORE CLOGGING!  That’s why when you were a teen if you wore too much makeup you would breakout and some of you still do!  I know that happens to me once in a while.

MAKEUP IS MORE EXPENSIVE THAN ITS STICKER PRICE!  Especially drug store brands.  Your skin is the largest organ in your body.  you absorb so much through your skin it’s crazy!  think about when you put lotion on.  it doesn’t stay wet and sticky forever.  It goes in your skin. and where?  In your body! NOTE TO SELF: research the lotions I use.  Now think about makeup.  Dyes, preservatives, etc.   The daily routine of applying makeup to make you look pretty are creating a vicious cycle to use more of it the next time. I know someone who changed the shower-head to one that had a filter when it was discovered she had stage 4 Lung Cancer.  She explained that along with a healthier diet she needed to get rid of the TOXINS that she could absorb through her skin while taking a shower.  I need that shower-head.  Americans are so concerned with what they put in their mouths but forget to watch what they apply to their skin!

Look at these pictures of a woman not washing her makeup off at night before going to bed.  Experts say she aged her skin 10 years!


I, for one, need to change my priorities.  I love makeup!  I do. But I don’t want to make corrections to my face with makeup, I want to enhance the beauty I have with it.   And if makeup is aging me, contributing to my under eye circles and taking away my “glow,” I need to tone it down.  Juju wants her “glow” back.

I need to start spending like the European women – 75% on Skin Care and 25% on makeup.  A certain Aesthetician is going to be really happy with me.

Which, by the way, explains why those spa heroes all have gorgeous 20 year old skin and say they’re 40.

CHECK OUT THIS VIDEO that shows what happens when you wear makeup to bed and not wash it off.


AND PS. Don’t forget the sunscreen! “Makeup can cause premature aging of the skin if people rely on it as their means for sun protection,” says San Antonio dermatologist Vivian Bucay, MD. “If a woman uses an SPF 15 makeup, she needs to apply 2 teaspoons to achieve the SPF 15 protection.” That means that if the individual is relying on the makeup for sun protection, then a one ounce bottle should last only three days.