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HAPPY 2017

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Dreamcatchers extensions

Di Volek, Head Stylist and Director of Training, CREATOR of  Dreamcatchers. “Di brings to DreamCatchers over twenty years of hairstyling experience – she has her Master’s in Tricology and trained under Toni & Guy in London – as well as over seven years of exclusive hair extension experience. She led a chain of salons in South Africa that specialized in hair extensions, often with a client wait list of over three months!” (via DC website)  These extensions are a truly a cut above their competitors.

NO GLUES (Keratin bonds, protein bonds, basically any kind of “bond”, waxes, weaves, etc) which translates to NO DAMAGE TO YOUR HAIR. I repeat NO DAMAGE!

ImageDreamcatchers is also an investment.  You keep the hair for years before you by more- UNLESS you want a new color! that’s your choice.  So all you pay for in future visits is adjustments and re-fusions, I’ll explain those later.With other brands: Great lengths, SoCap, Cinderella to name a few; you by hair with every touchup- that could mean $750-1500+ every 8 weeks!  and if you’re a fast grower- every 6 weeks!  That’s ridiculous. No wonder only extensions were part of the “lifestyles of the rich and famous (cue:Good Charlotte)

“Micro-cylinder™ technology: clean, easy and non-damaging according to the Dreamcatchers web site:   Your time in chair is two hours-ish for a full head application and return adjustment visits are approximately one hour.  Compare THAT to a 6+hour visit!

Now let’s talk about the hair for a second: The best quality hair extensions in the world! 100% EUROPEAN Human hair.  NOT Indian or Chinese that has to be stripped to almost raw and recolored to get anything lighter than med brown.  THEN they have to add silicone on top of silicone on top of silicon just to make it look nice again.  Another reason why the hair doesn’t and CAN’T last years. Dreamcatchers gets their blonds from Scandinavia, browns from Europe (i.e.Italy) and African curly textures from the Di’s home country- South Africa.  It just makes SO MUCH MORE SENSE- how come it’s taken so long for people to figure this out?  Image

Technique and maintenance program is amazing.  Check out the link above for more info, or call me of course.  But it reminds me of jewelry making.  You’re “crimping” the hair with your own natural hair using micro-cylinders. Let’s say I make a mistake when putting them in and take too much of your natural hair?  I just uncrimp and recrimp!  NO DAMAGE!  I LOVE IT!

AND YOU CAN GET SO CREATIVE!  use different colors to create dimension through high-lights and low-lights and DON’T color your own hair, or maybe just the top and thereby saving it from possible damage.

VIVA DREAMCATCHERS!


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SANDY TEAMS WITH HUMBLE HEARTS

EXCITING NEWS!!! One of our stylists: SANDY will be a part of something wonderful.

On Saturday, February 28, she will be teaming up with Humble Hearts, a 501(c)3 Non Profit Company that collects Clothing, Furniture, Food, & Misc. items to recycle them back out to people in need.

She will be donating hair and makeup services to Bride Michelle and her 4 daughters. Michelle and her fiance Lucas are 2 homeless Chicagoans who have been looking for a roof over their head. Watch the video below for the story.

Afterwards Sandy will be celebrating with the happy couple and their family.

Share the NEWS! We’re extremely proud of her!

#JudithB #citysalonintheburbs #wedding #chicagotribune #chicago #humblehearts #homeless #lincolnpark #greathair #greatmakeup #flowergirl #bride #groom #Charity
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Evicted from an apartment and kicked out of a shelter, Lucas Olson has no place to go. But he needs to be near his family.

“I’m hoping to get a place real soon. I can’t take too much more of this,” he said.

Olson’s story is the latest in Chris Walker’s awesome new video series So Chicago.

 

Chicago Tribune Lincoln Park Address Cheap

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WIN HAIRCUTS FOR A YEAR!

Judith B is having a contest and we’re excited to share!

Win haircuts for a year!  Tell us why you deserve free haircuts for a year and send in the entry form info to our salon at:

261 N York Rd Elmhurst, IL 60126

INDE AD - JAN 2015

Winners picked on Valentine’s Day and will be notified by Email or telephone.

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Makeup Prepping for that big event

 

There are many events where we need to have our flawless faces on.  At Judith B we have several makeup artists to help you and this is a prep list to make your makeup artist, and eventually you, happy.

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BEFORE THE BIG DAY (at least a couple of weeks):

Schedule your makeup trial/consultation

Beauty Sleep

Stay hydrated by drinking plenty of water

Always wear sunscreen when outdoors

THE WEEK OF:

Wax, thread, whatever. get those unwanted facial hairs gone!

Exfoliate your face and lips a day or two before your makeup application

Beauty Sleep

Stay hydrated by drinking plenty of water

THE DAY OF:

Bring your own WATERPROOF mascara. It’s all about the wand!  We use Motives Cosmetics and LOVE our mascara.  You can purchase mascara the day with us and fall in love with it too! Otherwise I must use a disposable wand.  For sanitary reasons, these cannot be double dipped into the tube, so they do not hold much product.  Therefore the application is not as dramatic or build-able.  So you can understand why it’s best for you to bring your own.

Bring photographs of makeup looks you like to your consultation.  It’s easier than describing.  We also love Pinterest, YouTube, Instagram, Google… you get the picture- literally.

Cleanse your face and remove ALL traces of makeup.  YES, even those old mascara racoon eyes you slept in.

Use a serum and moisturizer to hydrate your skin and under eye cream if needed.

Apply a lip balm to ensure that lips are smooth and flake free

Tie hair back and out of your face

Wear clothing that you do not mind getting makeup on, that can easily be taken off without touching your face (on the day of the event)

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Judith B Salon, coming soon!

 

cropped-judith-b.jpgJudithB is a boutique salon, makeup studio and Academy for professionals conveniently located in Elmhurst’s’ City Center.

 

We believe in creating bespoke hair and filling the unique needs of people with customer service. Our goal is to keep hair healthy and shiny by using wellness principles, higher education and products with quality ingredients.

 

Judith Barrientos, Vidal Sassoon (Chicago & London) trained hairdresser since 1995, an educator since 2000, believes education is the pathway to everything.  Education is one of her passions, which is why she created an Advanced Academy within the Judith B space for industry professionals. Judith B brand

 

The principles of impeccable customer service, higher education and professional products give our staff the tools to execute a well-crafted, customized look.

 

BE INSPIRED.  Life isn’t PERFECT, but your HAIR can be.

 

 

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HOT NEW HAIR TREND “reverse washing”

#judithb #beautytip

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Have you tried the latest trend in shampooing?  It’s called “reverse hair washing.”   Behind the chair,  I talk about how to “properly” wash your hair to someone DAILY (read through for proper shampooing instructions ) and this throws a little bend in my usual instructions but it makes some perfect sense.  Let me explain.

MOST PEOPLE  shampoo (sometimes twice) then massage conditioner from roots to ends (a big no-no) and waited two minutes before rinsing.  Fans of this hot new trend will supposedly leave even fine hair looking with va-va-va-volume without product and blowout.

What they are discovering is no matter how well you rinse your hair after conditioning, you never quite manage to get it all out and the residue weighs your hair down, making it limp and dull.  How is this possible?  I’ll tell you why. Cheap shampoos and conditioners.

The advocates of reverse shampooing are using OTC shampoo and conditioners that are full of sulfates (detergents) and wax that coat hair and make it flat and limp. So when you shampoo your hair after conditioner, you’re actually washing aways a couple coats of that waxy conditioner and your hair is POOF, like magic, more voluminous.

BUT that’s not the big deal.  The big deal is that the only thing alive in your hair is the hair follicle, which is located under the skin.  How you nourish that is through a healthy diet, vitamins, water and exercise.  WHat grows out is technically “dead.”  So if you want shiny, frizz-free, breakage-free locks and they’re not growing out of your head that way you need GOOD QUALITY PRODUCTS, low heat styling and timely haircuts on those locks.

This is how I look when I shampoo my hair, don't you?

This is how I look when I shampoo my hair, don’t you?

To properly shampoo your hair you should:

1. COMB – Detangling now, helps you later.

2.RINSE, RINSE, RINSE – lots of that superficial dirt and oil can be rinsed done the drain without anything touching it at first.  Not to be gross, but back in the 90s when I was in beauty school and I would wash those 1-week shampoo clients, woah! WHen I first started rinsing the water would BEAD off their hair because of the oil, then when it would penetrate the water looked like a foamy mess going down the drain BEFORE shampoo was ever introduced.  Doing this will save you scrub time and not to mention $$$, now you use LESS shampoo.

3. SCRUB, SCRUB, SCRUB – This scrubbing motion helps to loosen dirt and clean your hair. Don’t massage!  SCRUB.  If you are sudsing, guess what?  you don’t need another shampoo.  Suds are a clear sign your hair is CLEAN.  Scrubbing also helps  stimulate blood-flow to the scalp encouraging healthy hair and scalp by delivering that nutrient rich blood from your healthy diet and vitamins you’re taking, right?

4. RINSE – all of it. OUT!

5. CONDITION ENDS ONLY! – Your scalp doesn’t need conditioner, usually.  Your scalp produces oils and conditions your hair naturally.  If you put conditioner on their, plus your oils- BOOM!  greasy, flat hair.  SHort hair, doesn’t even need conditioner in most cases every day, just occasionally.  If your scalp is super-dooper dry, I recommend a monthly scalp treatment with your haircuts and scalp soothing oils.  Conditioner might help temporarily relieve this issue but it’s too thick to nourish the scalp.

6. RINSE, AGAIN – but this time, after it’s all out rinse yourself with cool H2O. This will close the cuticles and give your hair added shine.

7. TOWEL DRY – Never rub the hair. ESPECIALLY curly or fine hair.  And if you have both?  Woah! More of a reason to stop rubbin’.   This causes tangling and damage the cuticle of the hair. You need to tak ethat towel and pat and squeeze the water out. Ladies and Gents – perfect your turbans.

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WIDE TOOTH COMB – no brushes please!

NOTES:

1. Washing too often will dry your hair out.  Start by washing every other day.  SO your hair is greasy by the end of the day?  That’s because you’re over washing. It happens to your skin as well.  You body naturally produces more oil to keep you moisturized because it knows your leaving it with nothing by over washing.

2. Professional products only require a quarter or less sized amount of shampoo and conditioner.  Higher end lines like #Oribe and #ShuUemura say only a dime. AND THEY MEAN IT.   Yeah, that cheap OTC stuff you use is actually costing you more money because you glob it into your hair and buy it every week.  My shampoo usually lasts me about 5-6 months and when my hair is short- probably a year.  I know it’s sometimes a big initial sticker price, but it’s sooooo worth it  to use high quality ingredients.

3. WET HAIR IS FRAGILE.  It can break!  It’s also more elastic (that’s why your hair is longer when it’s wet!  WOW- just blew your mind, I know)  Be gently when you comb (wide tooth, preferably) through it – no brush ! Because you can be the reason you get breakage and split ends. And to my Rapunzels out there – I don’t like round brushes that much, but if you’re going to use one, finger dry your hair 80% before using your round brush.  That brush has lots of tension and your wet,fragile hair loves to SNAP under pressure and 380F blow dry heat.

Thank you, and have a nice day!

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Makeup Tip: Don’t skimp on skin care

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European women seem to have a little secret, they don’t skimp on skin care.  Recently I heard an interesting statistic about European women vs American women regarding skin care and makeup.  Don’t quote me on the exact % but it’s something crazy like this: In reference to the money spent on skin care and makeup, Europeans spend 75% on skin care and 25% on makeup- Americans are the exact opposite with 25% on skin care and 75% on makeup.  I’m going to admit that these numbers are off for me.  I probably spend 10% on skin care and 90% on makeup!

AND IT GETS WORSE!  Studies show that French women spend more on facial skincare products than their neighbors in Italy, Spain, Germany or the UK. Overall, nearly two-thirds of French women — or 62 percent — use anti-wrinkle products. (In France, a girl will begin applying anti-aging creams as early as age 15.) Nica Lewis, Head Consultant Mintel Beauty Innovation, said “Facial skincare is clearly an important part of the beauty routine for French women and these figures confirm that. ” It’s a different story when it comes to makeup. Wearing too much, according to French women, makes you look old.  I AGREE! Makeup can and does age you!

Europe has banned 1,100 chemicals in cosmetics; the Food and Drug Administration in America has banned only ten. TEN!  can you believe that!  Cover Girl waterproof mascara contains the same ingredient (petroleum distillates, an oil by-product) as Dr. Scholl’s Wart Remover—both of which are illegal in Europe.

Let’s look at U.S. legislation and  European law:

The U.S. Federal Food, Drug, and Cosmetic Act defines cosmetics as products for “cleansing, beautifying, promoting attractiveness, or altering the appearance.”   Intentionally vague language allowing manufacturers to produce questionable merchandise without the risk of government interference.

The European Union Cosmetics Directive (EUCD) defines a cosmetic as “any substance or preparation intended to be placed in contact with the various external parts of the human body (epidermis, hair system, nails, lips and external genital organs) or with the teeth and the mucous membranes of the oral cavity with a view exclusively or mainly to cleaning them, perfuming them, changing their appearance, and/or correcting body odours and/or protecting them or keeping them in good condition.”

The EUCD mandates that products “must not cause damage to human health when applied under normal or reasonably foreseeable conditions of use.

And if you say this to an Aesthetician or someone in the skin care business, I’m sure they wouldn’t be shocked.

beauty-skin-care-services

MAKEUP OS AGING!  that’s why it’s so important to wash your face before going to bed.

MAKEUP IS PORE CLOGGING!  That’s why when you were a teen if you wore too much makeup you would breakout and some of you still do!  I know that happens to me once in a while.

MAKEUP IS MORE EXPENSIVE THAN ITS STICKER PRICE!  Especially drug store brands.  Your skin is the largest organ in your body.  you absorb so much through your skin it’s crazy!  think about when you put lotion on.  it doesn’t stay wet and sticky forever.  It goes in your skin. and where?  In your body! NOTE TO SELF: research the lotions I use.  Now think about makeup.  Dyes, preservatives, etc.   The daily routine of applying makeup to make you look pretty are creating a vicious cycle to use more of it the next time. I know someone who changed the shower-head to one that had a filter when it was discovered she had stage 4 Lung Cancer.  She explained that along with a healthier diet she needed to get rid of the TOXINS that she could absorb through her skin while taking a shower.  I need that shower-head.  Americans are so concerned with what they put in their mouths but forget to watch what they apply to their skin!

Look at these pictures of a woman not washing her makeup off at night before going to bed.  Experts say she aged her skin 10 years!

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I, for one, need to change my priorities.  I love makeup!  I do. But I don’t want to make corrections to my face with makeup, I want to enhance the beauty I have with it.   And if makeup is aging me, contributing to my under eye circles and taking away my “glow,” I need to tone it down.  Juju wants her “glow” back.

I need to start spending like the European women – 75% on Skin Care and 25% on makeup.  A certain Aesthetician is going to be really happy with me.

Which, by the way, explains why those spa heroes all have gorgeous 20 year old skin and say they’re 40.

CHECK OUT THIS VIDEO that shows what happens when you wear makeup to bed and not wash it off.

http://www.huffingtonpost.com/2013/09/16/makeup-premature-aging-_n_3936828.html

AND PS. Don’t forget the sunscreen! “Makeup can cause premature aging of the skin if people rely on it as their means for sun protection,” says San Antonio dermatologist Vivian Bucay, MD. “If a woman uses an SPF 15 makeup, she needs to apply 2 teaspoons to achieve the SPF 15 protection.” That means that if the individual is relying on the makeup for sun protection, then a one ounce bottle should last only three days.

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Mexico City’s Massive Quinceñera

In Latin culture, a girl’s coming of age happens at 15.  The celebration is huge, think wedding huge.  The Quinceñera (basically the birthday girl) wears a ball gown in any color she wants.  Mine was white, but I’ve seen cheetah!  There are NO RULES.

It’s such a huge event and has gotten so much more intense since I turned 15 in 1992.  The have Quince Expos (yes, like Wedding expos), the have magazines dedicated to the event ( Quinceñera Magazine ), some have a religious blessing, you rent a hall, your have damas (ladies, think bridemaids), chambelanes (think groomsmen), photo, video, flowers… you get the picture.  OH I almost forgot, the obligatory balles, dance numbers choreographed and sometimes using props- we had glow-in-the-dark hula hoops, top hat and canes and who knows what else!

I remember my “QUINCE” with fond memories.  My parents do to.  They probably also have fond memories of all the $$$ they spent.  I think one time it may have slipped out and I heard 12K. YES, for a birthday party.

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Don’t laugh, I was 15 and it was 1992!

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I only posed with the girls fro this one, but I assure you there were 10 boys along with these 10 girls and 2 mini-quince flower girls. I couldn’t pick what color for my party because I had no official favorite colors – I LOVED ALL OF THEM! so I made it rainbow style. and I din’t want the girls to suffer with floor length dress and my mom said no minis so we compromised and did tea length. PS. Boys wore black tuxes. Amazing I know! lol

But not everyone has a quinceñera.  IT’s expensive.  and unless you budget for it, it’s not something you can throw together.  I know girls that never wanted one.  I know girls that just bought or rented an amazing gown and took professional photos.  But even that costs some green.  What about those that want and can’t.  They’ve basically moved on with life but now Mexico City’s mayor, Miguel Angel Mancera, is doing something amazing!

This past Saturday a huge quinceñera ceremony was held, where over 300 teenage girls from all over the country, went to the capital to debut into society.  Their dresses were donated, they toured the city via autobús, posed for photos in front of the Monument of the Angel of Independence and PAR-TAYED in the city’s central square, Zocalo.

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The city’s mayor helps organize this yearly enormous quinceñera since 2007 to keep down the cost of individual ceremonies for disadvantaged families.  The idea originally came from a few local girls who felt left out because their families couldn’t afford the typical extravaganza.  Currently the city’s Youth Institute hosts the event and educated participants on their rights to quality education, environment and community.  They have keynote speakers (like a girl who missed her quince because she was busy at home with her new baby)

Happy Birthday to all these beautiful Quinceñeras!  Maybe I’ll try to get down there one year.

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GROWING OUT YOUR EYEBROWS

2014 eyebrows trends

2014 eyebrows trends

The 2014 Eyebrow trends is big, bold and natural! This trend has stayed strong for a while and it’s not going anywhere! I’m personally excited about having a little bit less maintenance and not have to wax every week to keep thin brows clean (Being Latina, I’m a natural Frida Kahlo) Remember that trend?

Remember not to over-tweeze , wax or thread as the hairs may never grow back and you’ll never achieve a full brow. Think #sofiaVergara and #EvaMendes not #Fridakahlo . It takes approx. 6 months, sometimes longer! to grow them out- BUT NOT TO WORRY! you can use makeup to fill them in while you’re growing them out.

FOLLOW THESE STEPS:

1.Using a brow brush, sweep brows up and trim any wild hairs above the natural brow line. Don’t over-think while you’re doing these steps.

2.Place your index finger on the bridge of your nose, any hairs under than finger need to go! (skip this step if you usually go tweezer-crazy and have a professional do it for you.) TIP: Best time to tweeze is after your shower. Your hair follicles are open and it’s much less painful.

3. DO NOT PULL OUT ALL STRAYS, only the ones that are not a part of your final eyebrow goal. If you don’t know what or where that is, let a professional make that arch for you and have them explain where it’s ok to tweeze. TIP: stand a little farther away from your mirror and don’t use a magnifying mirror. It’s easier to see the obvious hairs that need to go this way.

4.Use an angled brush and brow wax to fill in any empty spots.

5. Now, use that brow brush again to quickly comb the brows back into place before the wax dries. No brow gel needed, the wax will hold them in place.

#JudithB #beautypro #beautytip

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